In preparation to relaunch their theatre app in 2018 Cineplex was at a cross roads. Half of their theatres had excellent catalogs of images... the other half was lacking.
Along with Lee Solo, we planned and coordinated a 27,000km journey across Canada to capture 69 different theatres in all 10 provinces. Over the course of 4 months we travelled from city to city aligning with management to open theatres early and capture their entire interior and exterior. In the end we provided a catalog of consistent images to show off their various locations.